If you want your emails to drive online traffic, create new leads and benefit your business, these tips will make sure you don’t make common email marketing mistakes.
Try and avoid the below mistakes in email marketing.
Try and avoid the below mistakes in email marketing.
1. MAKING YOUR SUBJECT LINE POINTLESS
People won’t open an email if it has a boring or irrelevant subject line. To keep your subscribers engaged, you need to create a consistently positive experience for them. This means tailoring your content so that it meets their needs.
According to a study done by Walker Sands, subject lines using up to 50 characters result in 12% higher open rates and 75% higher clickthrough rates. With this in mind, plan what the subject line is before you start creating the content of your email. Take the time to create a subject line that YOU would open based on careful thought and input from your colleagues. Test this over and over again to see what resonates with your target audience so that you can continually improve your email marketing strategy.
2. USING GENERIC EMAIL ADDRESSES
This is one of the most common email marketing mistakes. Using a generic email address will certainly make your messages seem impersonal and as if they’ve come from a robot! However, if you want to build a relationship with your subscribers send the email from a real person. They’ll be more likely to open the email if there is a ‘face’ to your brand.
Email addresses to avoid include:
- noreply@example.com
- sales@example.com
- info@example.com
- enquiries@example.com
- contact@example.com
3. NOT PERSONALIZING ANYTHING
Make your subscribers feel like they’re members of a massive email marketing list by not including any personal details. That will really make them want to read your email!
According to Campaign Monitor, personalized emails are more likely to be opened and clicked, strengthen customer experiences, and really stand out in an inbox. So, if you want to catch a recipient’s attention, use their contact data to create something warmer and more personalized.
4. SENDING EMAILS TO YOUR ENTIRE DATABASE
Don’t worry about segmenting your data or targeting your messaging. Why not just send everyone everything. regardless of whether or not it is relevant to them? This is something that 89% of all marketers still do in the hope that some readers will take action.
If, however, you have some common sense, take the time to segment your data and send emails that cater specifically to that market.
5. WRITING SOMETHING REALLY BORING
People get mountains of emails every day and don’t have the time to read everything in detail, so go that extra mile by waffling on about useless information and make the content as hard to read as possible.
Of course, you could keep the content short and to the point, use formatting devices like bullet points and break up the content so it is easy to read. That is, if you’ve now decided that you want people to read your emails?
